Benefits, Effects and Working of Amazon PPC – a Detailed Guide

No doubt Amazon has secured the top spot in the e-commerce market, opening a perfect scope for retail and every type of businesses. Selling products, on Amazon, has now become easy targeting the audience; subsequently, multiplying the profit insanely, eliminating the application of external platforms that sellers or advertisers further need to approach for their products. This single platform, Amazon, is trusted and widely recognized by every people across the world. Opting the Amazon’s platform, for selling the products, is the best way that any advertiser or seller can access, in the present time, for targeting their market and sale conversions.

Before moving into detail everything about Amazon PPC services, benefits or working, we must understand the role in brief. Thus, it can make our work easy to understand Amazon PPC. Amazon PPC, also known as sponsored products, helps in accelerating the search ranking of products through paid methods without proceeding organically.

In short, we can say that sellers can easily secure top spots for their products on Amazon. Sellers advertising their products have to pay every time when the ad gets clicked by customers. Therefore, PPC also stands for ‘Pay per click’.

• Working of Amazon PPC

The whole process starts following keywords bidding. Sellers will bid for search-oriented keywords for their products. Bidders paying the highest amount, for the targeted keyword, can rank their products on the top list on Amazon. Therefore, the ranking terms of products on Amazon will secure the keywords spot as per keywords bidding i.e. the highest-rated keyword, in terms of bidding, will appear in the first spot. Another spot is secured by the products rated at the second spot in bidding; subsequently, the whole process will work accordingly. The whole process resembles Google’s advertising system.

Any selling professional can target their products using Amazon PPC. But, the case is that Amazon PPC is not available for all product categories. Some of the categories are given below, for which sellers can implement the application of Amazon PPC.

• Handmade
• HOME & Kitchen
• Shoes
• Camera
• Health & Personal Care
• Beauty
• Pet Supplies
• Baby

Where does the Product Ads or Sponsored Products appear?

The sponsored product ads appear in two places. They are given below:

• Amazon’s Search Results

Amazon’s Search Results: Amazon, in a confidential way, starts showing the products on the first page and search result pages next to organically-ranked products.

• Product Listing Pages

The sponsored products ads are shown on different pages of product listings. The products can be shown near titles and pictures. But, Amazon will always place the products above the product description text.

Irrespective you are selling and targeting the market, through Amazon sales, you must adopt Amazon PPC procedures for a variety of reasons. Have a look below to know more about the potential benefits of using Amazon’s PPC.

• Benefits

 

• Optimize the Visibility

To make all products in appearance, Amazon PPC can help you in achieving the desired sale. Enhancing the sales graph, through ads promotion on keywords, does not create a highly optimized appearance in search result findings. But, products get better attention through ads on search result pages than they normally appear.

• Seasonal Campaigns for Corresponding Keywords

Seasonal products are great in demand grabbing the interest of customers. For different occasions, seasonal campaigns can be run targeting the focused keywords. For example, Mother’s day, Valentine’s etc). Therefore, Amazon ads will play a dominant role in targeting the audience on different occasions; therefore, multiplying the sales insanely.

The product ads sales can be also applied for removing the available or outdated inventory. Similarly, Amazon PPC will play a crucial role in targeting the customers’ attention.

• The Best Option for New Products

It is inevitable that new products will find difficulty in securing a top spot. The fewer clicks directly correspond to fewer sales; therefore, affecting the organic ranking. Using Amazon PPC ads, we can easily popularize the latest launched products. Thus, it becomes easy for sellers to boost their rankings and sales for new products.

Many of us have a question in our mind; will the Amazon PPC impact the organic ranking? The answer is yes. As sales history plays an important role; therefore, the ranking will be influenced directly by sales. Therefore, Amazon will place the product better ranking for search results.

Conclusion

Amazon PPC has become requisite to optimize sales insanely whether it is for newly launched products or existing products. Apart from achieving sales, Amazon PPC is also boosting the organic rankings directly.

Amazon Enhanced Brand Content Services: Increase Your Website’s Conversion Rate

Do your Amazon products need an extra sales boost? Or do you already have an outstanding sales record and want to continue dominating in the market against your competitors?

If your answer is yes, then create Enhanced Brand Content (EBC) for your products and help them get more visibility, conversion rates, and sales. Since, exclusively for only Amazon Third Party Brand sellers (3P), Enhanced Brand content or also known as the EBC is a tool aimed to enhance the product description with visually rich content and lifestyle images that convey a brand story for your product.

To whom is EBC available?

Professional Sellers who have re-applied and registered under Amazon’s 2.0 versions (took place in March 2017) are allowed to get the advantages of Enhanced Brand Content.

What Are The Benefits Of Amazon Enhanced Brand Content?

Sellers have very less time to convert a visitor to a stable customer. Once potential visitors have opened your listing- you have only few seconds to keep them engaged. To do this in a proper manner, EBC is great opportunities which can help you further engage your audience.

• Explain exceptional features of your product: Important and exceptional features specially those which are not added in the bullet points of your product listing, can easily be added and highlighted in EBC so that it can help a buyer to make a distinctive purchase.
• Add Infographic Images: People are naturally visual, but images always have an emotional connecting factor. That’s why; the first things a visitor will look in your listing are images, and if they are appealing and relevant enough then, it is more likely that they’ll make a purchase.
• Build Brand Awareness: When a customer compares two products of the same category, they will tend to remember only the product with more information of the product & the brand. So, to do this in a proper manner; EBC helps to add all of them in your listings. Plus, EBC draws a feeling of confidence in your brand value in the customer’s mind.
• Reduces product returns and negative reviews: EBC helps to convey the comprehensive information of the product or services and when a customer who knows what to expect from the product is less likely to come back to post a negative review or ask for a return.

Besides, Amazon enhanced brand content to your product’s listing pages will increase traffic to your page as well as increase the conversion rates.

You’ve Learned All The Potential Basics Of EBC. Now What?

At its core, Amazon is an ecosystem that is always changing, as per the needs. That’s why it is very important for professional sellers to stay up-to-date with Amazon best practices and Terms of Service.

So, Now it’s great time to put some of this newly acquired information to work and start your Amazon journey. If you need help to learn more about the amazon enhanced brand content services, then we being experts can help you out an appealing layout tailored just for your product.

We take the standard EBC modules provided by Amazon and create unique pages with dynamic graphics & compelling content that’s informative as well as engaging. Even, for making the listings SEO friendly, we customize title and description to make listings more appealing, striking and eye-catching.

How to Create An Amazon Sellers Account & Product Listing

Are planning to start online business then Amazon is the great platform where you can earn tremendous amount of money. So, I would like to share some tips and tricks how to create beneficial seller account. You need to start with some essential steps that reveal the overview of material.

It is very easy and basic to become an Amazon seller; only you have to follow these steps.

How to create a seller account on Amazon?

First you need to figure out what product you want to sell on Amazon then go through the Amazon seller registration process that is quite easy.

Let’s start with the sellers account, chose the one

If you are going to choose the professional account then you have to pay $39.99 per month and you can sell 40 plus products monthly.

Where, as for individual account is concerned, there you can sell less than 40 items in month on $0.99!

Select your plan with choose what you would like to sell?

1. Enter your E-mail and start to create a seller account.

2. Apply “Name” with Product Brand.

3. Next, if you have selected a professional account, you need to agree and file the blank space with business name. Otherwise, go with the brand name on individual account.

4. As a business seller account file the overall information about our business.

5. After that, give the bank account information for your billing and deposit Money.

6. Then, you will on seller account dashboard, see here:

How to list your product on Amazon, Begin with FBA listing

In the pictorial graph, follow the steps and choosing what item to sell. If you don’t know what to sell first, simply find out the some products around your house you want to get rid of.

First, go through the “inventory” box &click adds a product. Then, search your product name, if you are selling that item which you have manufactured, you should need to create a new product.

After uploading the product, enter the important product information about the product.

1. Item price

2. Condition of item

3. Choose item shippingmethod

Select you item fulfillment by Amazon

You have the option to use Amazon FBA. However you don’t have to use FBA for every item you sell. There are some items that can’t be shipped through Amazon FBA either. Therefore, you need to go into your account and manually select which items you want to fulfill through Amazon FBA.

Follow the given Image steps:

Select your options; you’ll be prompted to either “Convert only” or “Convert & Send Inventory”. If you are selling one item, go ahead and select “Convert & Send Inventory”. If not, select “Convert only” so we can add more items before we set up shipping.

Your item should now appear in your “Amazon-Fulfilled Inventory” under “Manage FBA Inventory” after main “Inventory” tab in Seller Central.

Last but not least, that the end of seller profile creation and listing, we will discuss on further vital information about the Amazon seller account on next article. What are the importance of Amazon AISN number & how to create an Amazon FBA shipping plans and ship to Amazon for FBA. For more contact to Amazon ranking expert, we’ll assist you properly under Amazon guidance!

3 Critical Signs it’s Time to Hire an Amazon Ranking Expert

No matter how big or small your company is; navigating the barriers to success on Amazon can demand a lot of time. Whether you’re just getting started or you’ve been selling for a long time, finally reaching your potential can take hiring an Amazon expert.

If you find yourself on the fence about whether or not you should outsource Amazon services here are a few signs you’d benefit from making the move.

• Not much time for handling Amazon SEO

Amazon’s search engine operates such as most of the major search engines, using keywords as a major ranking factor. Nevertheless, optimization isn’t as easy as fitting keywords into as many places as possible on the listing and watching the sales roll in. Amazon SEO involves extensive research, building new targeted content, and continually tracking progress to get your product in front of as many eyeballs as possible.

Hence, an Amazon consultant will understand what keywords are more relevant and profitable for your products and create a strategy to rank for them.

• Account suspension

Getting your account suspended is one of the assured signs that you are in need of assistance from Amazon experts. Hence, an experienced Amazon consultant sees accounts suspended for a range of issues.

SO, if your account is suspended or even was suspended in the past, you might want to consider hiring an expert to avoid losing your selling privileges again.

• You can’t seem to figure that one thing out

Oftentimes, maybe you’ve tried to get those products into a variation, or you’ve tried to get permission to sell in a gated category, but you can’t seem to crack the code. Maybe you’re confused about the endless acronyms like EBC, PPC, ACoS, or ASIN. Reaching out to Seller Support can often create additional confusion and yield zero results. Additionally, the internet can at times be a helpful resource, but it’s difficult to sort through outdated and bad information. Amazon consultants can help answer any questions you have and find the solutions for complex issues.

So, according to professionals, these are the surest signs of hiring Professional Amazon experts.

Conclusion:

If you’re interested in finding out more about how and when to hire professional Amazon ranking expert then we, at ICode Breakers, have the expert team of Amazon SEO specialists, working to employ result driven approach to optimize products and gain better ranks in Amazon.

Request a quote today!

 

Assured Tips to Increase Product Organic Traffic through Amazon Marketing Services

Want to Optimize Sales through Websites but do not know how to increase organic traffic? Here are valuable techniques to create a large volume of organic traffic on Product without paying any amount.

With the help of Amazon marketing strategy, sellers can boost their product organic traffic. Using right keywords, useful strategic links, quality content, and social media platforms, one can optimize their product’s organic traffic.

Focus on Content Development

 

• Focus on Missing Content Part before Making Any Content

Quality is an important factor for the optimization of any product. Before making any content, find out the requirement that people or customers are seeking. Research plays an important role in finding out the quality content.

First, figure out the content, that has already been written and not written, related to the context. Try to find out unique and valuable information relating to the primary subject. (That can really help customers).

• Example of Quality Content

If some customers are looking for the latest inventions related to engines, then you can search for the latest types of engines, on which the research is going on, before formulating the content.

Similarly, make good research as per the requirement on different domains.

• Quality-Content Making

Gather missing information and formulate considering its deceptive nature. Also, focus on well-researched and relevant content. Prefer white-Hat SEO methods, featuring content designed for people with proper rules and format, during the formulation of any content.

• Make a blog Platform

Get the programmer’s assistance to add blog platforms, like WordPress, Tumblr and regular update content as directed above. Basically, the purpose is to engage clients and get higher traffic.

• Regular Update Blog Posts

Updating content with links directed to the product helps in getting higher traffic. You can also hire content writers for content updates.

Incorporating Keywords in Content

Make good keyword research for finding any client requirement. Find out the term used by clients for finding any online product.

After finding the keyword, take the help of keyword tools to find the relationship with your business. Focus on long-tail keywords for better traffic.

Incorporate keyword in the content in a natural way to get more traffic. Before formulating and incorporating keywords in content, be sure that both have a good relation.

Promotion

Promotion, through social networking sites, is a good way to make clients and increase traffic to a particular product.

For more information and assistance to increase organic traffic, one can look for Amazon marketing services assisting customers with product research and store setup, enhanced brand contenting, listing creation & optimization, automated & manual campaigns, SEO, and other valuable services.