Know Amazon SEO and Proven Strategies to Insanely Move Up the Products’ Search Ranking – 2019

‘Jeff Bezos’, the founder of ‘Amazon’, is still securing the top spot among the world’s richest man, multiplying other businesses too. From the past year analysis, one can understand that Amazon has flooded money for online business platforms.

As the graph is going in directly-proportionate amount, it is making a way for any businesses to flourish if opt for the right techniques while selling products on Amazon. It is for sure that increasing competitors are affecting the present market, then, what will you do for clinching the goal? Are you at scratch? No worry! Know how to improve Amazon ranking by checking out our best research and output-driven tips, given below, to outshine other existing competitors.

Points to be considered for Better Sales and Ranking

Before proceeding on prominent factors, sellers need to understand Amazon’s search Algorithm, also called A9.

When we look into Amazon’s Product Search Ranking, we will find that its differentiation from Google’s Algorithm. Basically, a two-step process is implied, by Amazon, during the search of any product by customers. The process is followed by pulling of the product from its catalog, then after, it will be ranked.

The basic manipulation of Amazon involves human selection, programming analysis, business and performance metrics.

Amazon A9’ Algorithm Pillars

Basically, the structure relies on three key parameters. The parameters are given below:

• Conversion Rate

The conversion rate is directly affected by pricing, reviews, and images quality. Sellers need to focus on competitive prices for attaining conversions.

• Relevant

The relevancy of products, as per the searched keywords, will define your organic ranking.

• Feedback and Reviews

Factors affecting the retention of customers directly have an impact on ranking; for example, feedback and review. Good reviews and feedback from the client directly affect the sale. Less order defect rate and customers resolving issues are playing a dominant role.

Now, we will cite important factors that Amazon A9’ Algorithm considers. Look Below to Gain Insight.

• Sales Ranking

Sales ranking works in direct relation with the products’ sold. Therefore, try to sell more for better ranking.

• Focus on Answered Questions

Answered questions, located on top of the product page, have an impact on conversions; subsequently, affecting the ranking.

• Image Overall Quality

To avoid the suppression of listings, one should follow Amazon’s guidelines. To activate the zoom features for better depiction, of products, to buyers, sellers need to incorporate high-quality images of equivalent and more than 1000 x 1000 pixels.

• Price of Products

Products’ prices are directly affecting the sale. Know how? As the whole mechanism is directly affecting the conversion rates, so, prices should be set accordingly with competitors and other prominent factors.

• Know about Parent-child Products

With the inbuilt assistance through parent-child functionality, sellers can direct the customers to the product page. Through this way, sellers can maximize their customer reviews.

• Time on page

Factors, like time on page and bounce rates, will assist Amazon in understanding the interest of customers towards your products.

• Better Set Up of Product Listings

The completeness of the Amazon product listings directly has the impact of getting better ranks and sales. So, always try to complete the listings.

• Optimize Product Title

A good product can reach more customers with better conversion rates only if it gets optimized. Customers search products through their name. Therefore, we must incorporate keywords in titles for better optimization of product listings.

During the optimization of product titles through Amazon, sellers should make easy to read titles and also the title should be under 200 characters.

• Role of Bullet Points

Explaining products in detail through the help of bullets points can assist customers easily without wasting their time. While incorporating the bullet points, sellers must include keywords in their bulleting. This is one most effective ways to increase the conversion rate.

• Product Description

Apart from citing products in bullet points, sellers should incorporate product description. Keyword feed is still compulsory for better optimization. Customers willing to buy products always search the products in detail, so a detailed product description can help customers in opting for their products; subsequently, affecting the conversion rate and sales.

A poorly organized product description can lead to poor reviews leading to further loss of sales.

• Consider Brand during Listing

As people search products through their brand names, so, it is important to optimize the titles through their brand names.

• Focus on Complete Detailing

The specifications should cover the technical as well as physical details of the product. For example, you must include the size, color, and other similar parameters.

• Category Selection

While setting up the product listings, one should evaluate the relevant categories related to the product. This same implies with sub-categories.

• Search Terms

Amazon allows sellers to attach five fields, with the specified characters limit, which they want to attach with their products. While incorporating keywords as per the designated products, sellers need to follow the Amazon guidelines. For the best outcome, sellers need to follow the below-given guidelines suggested by Amazon.

• Always provide appropriate data and don’t consider the misleading data.
• Also, avoid the long content for the specified fields.
• Eliminate the application of redundant information in different fields like the bullet points, description etc.
• Follow the logical sequencing irrespective of the unorganized listings.
• Keywords should be separated by space and also avoid the use of commas, semicolons, and other such signs.
• Avoid the use of temporary terms that will be removed. For example, terms like ‘new’, “on sale”, etc.
• Avoid the use of superior claims, for example, amazing.
• The product name should be mentioned in the same way. Don’t misspell with other synonyms.
• Don’t put the alternative of spacing, punctuation, capitalization etc.
• Never use offensive terms that might hurt the sentiments of others.
• Alternatives and key characters can be used as a keyword for the specified products.
• Feedback

Negative feedback has a direct effect on ranking and other similar factors. High ratings and positive customer reviews are impacting the Amazon ranking.

• Order Processing Request

To become successful, every seller must complete their orders in compliance with the designated time schedule. If they fail in maintaining to feed the order in the targeted time, then, it will definitely have an impact on other areas.

• Inventory

Meeting customers’ orders in time needs inventory stocks. The availability of stocks in good number will help in meeting customers’ demands for popular products. Therefore, Amazon considers in-stock rate for organic rankings.

Summary

To attain better ranking on Amazon, one needs to optimize the listings. The products’ visibility and sales can be improved by feeding the complete set of information. Apart from that, a regular update in competitive pricing and listing is playing a major role.

Benefits, Effects and Working of Amazon PPC – a Detailed Guide

No doubt Amazon has secured the top spot in the e-commerce market, opening a perfect scope for retail and every type of businesses. Selling products, on Amazon, has now become easy targeting the audience; subsequently, multiplying the profit insanely, eliminating the application of external platforms that sellers or advertisers further need to approach for their products. This single platform, Amazon, is trusted and widely recognized by every people across the world. Opting the Amazon’s platform, for selling the products, is the best way that any advertiser or seller can access, in the present time, for targeting their market and sale conversions.

Before moving into detail everything about Amazon PPC services, benefits or working, we must understand the role in brief. Thus, it can make our work easy to understand Amazon PPC. Amazon PPC, also known as sponsored products, helps in accelerating the search ranking of products through paid methods without proceeding organically.

In short, we can say that sellers can easily secure top spots for their products on Amazon. Sellers advertising their products have to pay every time when the ad gets clicked by customers. Therefore, PPC also stands for ‘Pay per click’.

• Working of Amazon PPC

The whole process starts following keywords bidding. Sellers will bid for search-oriented keywords for their products. Bidders paying the highest amount, for the targeted keyword, can rank their products on the top list on Amazon. Therefore, the ranking terms of products on Amazon will secure the keywords spot as per keywords bidding i.e. the highest-rated keyword, in terms of bidding, will appear in the first spot. Another spot is secured by the products rated at the second spot in bidding; subsequently, the whole process will work accordingly. The whole process resembles Google’s advertising system.

Any selling professional can target their products using Amazon PPC. But, the case is that Amazon PPC is not available for all product categories. Some of the categories are given below, for which sellers can implement the application of Amazon PPC.

• Handmade
• HOME & Kitchen
• Shoes
• Camera
• Health & Personal Care
• Beauty
• Pet Supplies
• Baby

Where does the Product Ads or Sponsored Products appear?

The sponsored product ads appear in two places. They are given below:

• Amazon’s Search Results

Amazon’s Search Results: Amazon, in a confidential way, starts showing the products on the first page and search result pages next to organically-ranked products.

• Product Listing Pages

The sponsored products ads are shown on different pages of product listings. The products can be shown near titles and pictures. But, Amazon will always place the products above the product description text.

Irrespective you are selling and targeting the market, through Amazon sales, you must adopt Amazon PPC procedures for a variety of reasons. Have a look below to know more about the potential benefits of using Amazon’s PPC.

• Benefits

 

• Optimize the Visibility

To make all products in appearance, Amazon PPC can help you in achieving the desired sale. Enhancing the sales graph, through ads promotion on keywords, does not create a highly optimized appearance in search result findings. But, products get better attention through ads on search result pages than they normally appear.

• Seasonal Campaigns for Corresponding Keywords

Seasonal products are great in demand grabbing the interest of customers. For different occasions, seasonal campaigns can be run targeting the focused keywords. For example, Mother’s day, Valentine’s etc). Therefore, Amazon ads will play a dominant role in targeting the audience on different occasions; therefore, multiplying the sales insanely.

The product ads sales can be also applied for removing the available or outdated inventory. Similarly, Amazon PPC will play a crucial role in targeting the customers’ attention.

• The Best Option for New Products

It is inevitable that new products will find difficulty in securing a top spot. The fewer clicks directly correspond to fewer sales; therefore, affecting the organic ranking. Using Amazon PPC ads, we can easily popularize the latest launched products. Thus, it becomes easy for sellers to boost their rankings and sales for new products.

Many of us have a question in our mind; will the Amazon PPC impact the organic ranking? The answer is yes. As sales history plays an important role; therefore, the ranking will be influenced directly by sales. Therefore, Amazon will place the product better ranking for search results.

Conclusion

Amazon PPC has become requisite to optimize sales insanely whether it is for newly launched products or existing products. Apart from achieving sales, Amazon PPC is also boosting the organic rankings directly.

Importance of Amazon ASIN Number & Overview on Amazon FBA Shipping Plan

Before having knowledge about the importance of Amazon ASIN Number, first we will discuss-what actually Amazon ASIN number is?

It’s a 10-charcter alphanumeric unique identifier that’s assigned by Amazon.com and its partners. It’s used for product-identification within Amazon.com organization.  With this number, Amazon will be capable to find your product, means Amazon can crawl and index through this number.

Every product ASIN Number is different. That is a ten digit numbers.  Moreover, How Amazon bots’ identify the number of product in their database.

Example is here:

 

2 ways to find your product ASIN number:-

• scrolling down the listing page and look on ASIN, written here:

 

• The Second way to find ASIN number in product URL is

 

• Other way to check your inventory page on Amazon seller Account.

 

Now, we will discuss about Why ASIN number is important?

Additionally, You can also edit product ASIN numbers by selecting the ‘Show ASINs’ option. ASIN numbers edited through a user will not be overwritten by the system. It means that ASIN number is the unique identity of product.

Create FBA Shipping Plan:

If you have listed your product with FBA plan then you need to take FBA shipping service. There are two packaging plans: “Individual Products” and “case packed-products”.

You can setup a shipping plan, as per your requirements. Here is the example of two items, select both.

 

So, if you want to add more products then select them all.

At Last, your items are ready to ship; ship your pages to Amazon and they will receive. Then, your products are available for purchase. So, here is the wind up of our discussion. If you are an Amazon seller then contact to Amazon ranking expert. They will provide you profitable services to boost sales on Amazon. In the next article, we will discuss about the Amazon PPC and what are the benefits of it.

How to Create An Amazon Sellers Account & Product Listing

Are planning to start online business then Amazon is the great platform where you can earn tremendous amount of money. So, I would like to share some tips and tricks how to create beneficial seller account. You need to start with some essential steps that reveal the overview of material.

It is very easy and basic to become an Amazon seller; only you have to follow these steps.

How to create a seller account on Amazon?

First you need to figure out what product you want to sell on Amazon then go through the Amazon seller registration process that is quite easy.

Let’s start with the sellers account, chose the one

If you are going to choose the professional account then you have to pay $39.99 per month and you can sell 40 plus products monthly.

Where, as for individual account is concerned, there you can sell less than 40 items in month on $0.99!

Select your plan with choose what you would like to sell?

1. Enter your E-mail and start to create a seller account.

2. Apply “Name” with Product Brand.

3. Next, if you have selected a professional account, you need to agree and file the blank space with business name. Otherwise, go with the brand name on individual account.

4. As a business seller account file the overall information about our business.

5. After that, give the bank account information for your billing and deposit Money.

6. Then, you will on seller account dashboard, see here:

How to list your product on Amazon, Begin with FBA listing

In the pictorial graph, follow the steps and choosing what item to sell. If you don’t know what to sell first, simply find out the some products around your house you want to get rid of.

First, go through the “inventory” box &click adds a product. Then, search your product name, if you are selling that item which you have manufactured, you should need to create a new product.

After uploading the product, enter the important product information about the product.

1. Item price

2. Condition of item

3. Choose item shippingmethod

Select you item fulfillment by Amazon

You have the option to use Amazon FBA. However you don’t have to use FBA for every item you sell. There are some items that can’t be shipped through Amazon FBA either. Therefore, you need to go into your account and manually select which items you want to fulfill through Amazon FBA.

Follow the given Image steps:

Select your options; you’ll be prompted to either “Convert only” or “Convert & Send Inventory”. If you are selling one item, go ahead and select “Convert & Send Inventory”. If not, select “Convert only” so we can add more items before we set up shipping.

Your item should now appear in your “Amazon-Fulfilled Inventory” under “Manage FBA Inventory” after main “Inventory” tab in Seller Central.

Last but not least, that the end of seller profile creation and listing, we will discuss on further vital information about the Amazon seller account on next article. What are the importance of Amazon AISN number & how to create an Amazon FBA shipping plans and ship to Amazon for FBA. For more contact to Amazon ranking expert, we’ll assist you properly under Amazon guidance!

3 Critical Signs it’s Time to Hire an Amazon Ranking Expert

No matter how big or small your company is; navigating the barriers to success on Amazon can demand a lot of time. Whether you’re just getting started or you’ve been selling for a long time, finally reaching your potential can take hiring an Amazon expert.

If you find yourself on the fence about whether or not you should outsource Amazon services here are a few signs you’d benefit from making the move.

• Not much time for handling Amazon SEO

Amazon’s search engine operates such as most of the major search engines, using keywords as a major ranking factor. Nevertheless, optimization isn’t as easy as fitting keywords into as many places as possible on the listing and watching the sales roll in. Amazon SEO involves extensive research, building new targeted content, and continually tracking progress to get your product in front of as many eyeballs as possible.

Hence, an Amazon consultant will understand what keywords are more relevant and profitable for your products and create a strategy to rank for them.

• Account suspension

Getting your account suspended is one of the assured signs that you are in need of assistance from Amazon experts. Hence, an experienced Amazon consultant sees accounts suspended for a range of issues.

SO, if your account is suspended or even was suspended in the past, you might want to consider hiring an expert to avoid losing your selling privileges again.

• You can’t seem to figure that one thing out

Oftentimes, maybe you’ve tried to get those products into a variation, or you’ve tried to get permission to sell in a gated category, but you can’t seem to crack the code. Maybe you’re confused about the endless acronyms like EBC, PPC, ACoS, or ASIN. Reaching out to Seller Support can often create additional confusion and yield zero results. Additionally, the internet can at times be a helpful resource, but it’s difficult to sort through outdated and bad information. Amazon consultants can help answer any questions you have and find the solutions for complex issues.

So, according to professionals, these are the surest signs of hiring Professional Amazon experts.

Conclusion:

If you’re interested in finding out more about how and when to hire professional Amazon ranking expert then we, at ICode Breakers, have the expert team of Amazon SEO specialists, working to employ result driven approach to optimize products and gain better ranks in Amazon.

Request a quote today!